The Chartered Institute of Marketing (CIM) is the largest, longest established and most respected marketing organization in the world. CIM’s unique set of qualifications will make a real difference to your career – whether you’re a student, marketing assistant, or responsible for an entire marketing department.

CIM qualifications are industry-proven and internationally recognized qualifications that can help you get ahead throughout your marketing career. From introductory courses for those new to the profession to strategic-level qualifications for senior managers, all qualifications are based on detailed research and feedback from employers.

Now, three levels of CIM professional marketing qualifications are available at BIBF.

• Introductory Certificate in Marketing – Two subjects
• Professional Certificate in Marketing – Four subjects
• Professional Diploma in Marketing – Four subjects

1. Introductory Certificate in Marketing

Who is it for?
The Introductory Certificate in Marketing is for all those who want to find out more about marketing – whether you’re in a job that involves marketing or not.

• Those undertaking junior marketing roles
• Event management assistants
• Personal assistants
• Non-marketers with some marketing involvement
• Customer service assistants/ call centre employees

Entry Criteria
This is an open access qualification – no qualifications or marketing experience are required. However, some work experience would be advantageous. But you need to provide evidence of English proficiency if English isn’t your first language.

How will you be assessed?
There are two subjects: The first involves a multiple choice test. For the second, you submit a written project made up of several brief work-based tasks

How long will it take?
Each subject requires 36 learning hours

Fees: BD 750

2. Professional Certificate in Marketing

Who is it for?
This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility.

• Marketing assistants
• Marketing coordinators
• Marketing executives
• Marketing managers without formal marketing qualifications
• Non-marketers with aspirations for marketing
• Existing marketers wanting to become more specialist

Entry Criteria
To enter this level, you will need to have a degree, advanced diploma or hold the CIM Introductory Certificate. You will also need to provide evidence of English proficiency if English isn’t your first language.

How will you be assessed?
There are four subjects using a blend of two basic methods: formal examinations and assignments such as coursework and case studies.

How long will it take?
Each subject requires 40 learning hours.

Fees: BD 1580

3. Professional Diploma in Marketing

Who is it for?
This qualification really helps with the ‘how to’ aspects of marketing planning, enabling you to develop as a ‘marketing professional’. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development.

• Operational marketers
• Departmental managers
• Functional managers
• Product/brand managers
• Account managers
• Agency managers

Entry Requirements
As a minimum, the following qualifications or experience is recommended as the prerequisite for entry onto the Professional Diploma in Marketing:

• The CIM Professional Certificate in Marketing OR
• Any business or marketing Bachelors or Masters Degree (or an equivalent qualification) OR
• Experience in a marketing management role that has provided potential students with the ability to be able to demonstrate that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so. You will also need to provide evidence of English proficiency if English isn’t your first language.
  

How will you be assessed?
There are four subjects using a blend of two basic methods: formal examinations and assignments such as coursework and case studies.

How long will it take?
Each subject requires 45 learning hours

Fees: BD 1610